Increasingly, healthcare marketing executives are assuming responsibility for functions around consumer, patient, physician, and staff experience. Who better than the marketing leader to become the voice of customers—both within and outside of the organization—to bridge the gap between clinical services and patient needs?
In this webinar, sponsored by Praia Health, our panel shared how marketing and digital executives are addressing these new responsibilities head on by building on existing processes and toolsets. Four leading healthcare executives shared how they are building team structures, digital strategies, and ROI measurements to prioritize the expectations of healthcare consumers and turn experience into a competitive advantage.
