aha! and Praia Health Partner to Deliver the First End-to-End, Personalized Consumer Experience for Healthcare Systems

CHICAGO (April 15, 2025) — Abundant Health Acquisition (aha!), creator of the Health Experience Platform (HXP), and Praia Health, developer of the industry’s first consumer experience orchestration platform for health systems, today announced a strategic partnership to transform how healthcare organizations engage consumers across the entire digital journey — from discovery to long-term retention.

This collaboration brings together two highly complementary platforms:

• aha!’s Health Experience Platform (HXP) enables seamless acquisition and engagement on public-facing websites through intelligent provider search, open scheduling, and personalized content.
• Praia Health’s Consumer Experience Platform powers identity-driven, logged-in experiences across mobile apps and web portals—personalizing every touchpoint based on real-time data and behavior.

Together, the two companies will offer healthcare systems an integrated, scalable solution that removes friction, reduces fragmentation, and unifies digital touchpoints into a single, orchestrated experience.

“This partnership is about delivering the connected, intelligent experience that healthcare consumers expect — and health systems need to remain competitive,” said Paul Dain, CEO of aha!. “Together, we’re bringing cohesion to a historically fragmented journey.”

“By combining Praia’s personalization engine with aha!’s front-door capabilities, we’re giving health systems the power to anticipate and orchestrate each consumer’s path to care — on their terms,” said Justin Dearborn, CEO of Praia Health.

Key Benefits to the Market:

• Unified Front Door to Loyalty Loop: One coordinated system spanning marketing, digital access, and care navigation
• Fewer Clicks, Higher Conversion: Streamlined journeys that increase order completions, appointments, and engagement
• Built for Scale: Embeds directly into existing web, portal, and identity infrastructure (e.g., Sitecore, EMRs, Microsoft Entra)
• Proven in Market: Deployed with marquee health systems and managing millions of patient interactions

The partnership will focus on coordinated go-to-market initiatives, co-development of joint solutions, and collaborative deployments with health systems aiming to modernize digital access, improve conversion rates, and drive long-term engagement.

For more information, visit abundant.health or praiahealth.com.

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